Al Roehl

President
StepAhead

Al is a widely regarded problem fixer and teambuilding expert. He founded StepAhead on the belief that “Better Relationships Drive Better Results”.

Prior to forming StepAhead, Al held senior executive titles including CEO, Executive Vice President Global Operations, and Global Client Director at some of the world’s largest and most famous advertising agencies.

Al has taken his understanding of agency operations to help clients drive effective agency compensation and inspiring performance management. He has been a key speaker at procurement conferences and the ANA.

Some of the clients he has helped in his career include Procter & Gamble, Kellogg’s, Kimberly Clark, Disney, Nintendo, Toyota, Wrigley, Wal-Mart and Starbucks.

As a coach or keynote speaker, Al has inspired groups on the “Pathway to Power Partnerships”, The 8 Steps to Winning with Clients”, and “The CAFÉ Solution for Effectively Dealing with CONFLICT”.

He lives in Lexington Kentucky where he enjoys his horses and is working on perfecting his bar-b que skills.

Check out the incredible speaker line-up to see who will be joining Al.

Download The Latest Agenda

Day 1: Monday, November 16, 2015

Monday, April 11th, 2016

09:10 Fireside Chat: Beyond Cost Savings to ROI: Developing a Marketing Supply Chain View

Day 2: Tuesday, November 17, 2015

Wednesday, May 11th, 2016

14:20 Panel: Best Practices for Aligning Procurement Goals with Business and Marketing Goals

When marketing only wants to hear about value, but the CPO only wants to hear about savings, how can you adapt your conversation? If the goals and objectives aren’t aligned, it can create friction in the marketing/procurement relationship and make trust that much harder to build. This panel will discuss:

•Changing how procurement performance is evaluated.

•Identifying common metrics between marketing, procurement and finance that can be implemented

•How do you measure value?

•Steering the conversation toward cost and quality

•Should procurement be penalized for delivering a contract that is optimal to all parties, but delivers zero savings off the previous year’s budget?

15:55 Panel: Building a World-Class Marketing Procurement Team

What skill set and capabilities should the ideal marketing procurement professional have?
Where can you find the best marketing procurement talent?
How can you develop consistently excellent procurement professionals and not pockets of excellence?
How can you address talent management in a changing marketing procurement function?
What good examples are there of talent management programs?
Once you have them, what methods can be used to keep your talent?