Richard Benyon is the CEO and co-founder of Decideware Inc, a role that sees him work closely with executives in the world’s largest advertisers helping them manage the performance of, and relationships with their marketing and communication agencies.

The combination of a 20 year background in enterprise software development, along with a deep understanding of the marketing procurement and agency management arena, provides Richard a unique perspective of the industry.

Richard has a Bachelor of Science Electronic Engineering (Honors) from the University of Natal, South Africa.

Scott Brinker is the author of chiefmartec.com, a blog that examines the intersection of marketing, technology, and management, and he's the program chair of the MarTech conference series. A practicing marketing technologist, he is also the CTO of ion interactive, a marketing software company that provides a platform for producing and delivering interactive content. He has degrees in computer science from Columbia and Harvard and an MBA from MIT. You can reach him on Twitter as @chiefmartec.

Bring to life how we engaged, collaborated and transacted in relation to outsourcing print management production, including how we evaluated the commercial model. We will illustrate through live contract commercials how the deal was structured to deliver transparency, drive innovation and most importantly help marketing procurement prove the value creation they've delivered, through structured reconcilable MI to Marketing.

Bill Duggan is group executive vice president at ANA (Association of National Advertisers) with responsibilities focused on management of the organization’s portfolio of marketing/media committees and associated conferences, as well as thought leadership. He has played a lead role in the development of recent ANA white papers including Enhancing Client/Agency Relationships, Advertising is Going Native, Fraud in Digital Advertising and also manages the ANA Transparency Task Force. He is an active contributor to the ANA Marketing Maestros blog.

Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.

J. Francisco Escobar serves as a business management advisor to advertisers, service providers, and intermediaries in the marketing services industry.  The organization was formed in 2003 as a Minority Business Enterprise.  Francisco has developed and implemented numerous processes to improve relationships between marketing stakeholders and their supplier-partners.  Additionally, JFE International Consultants regularly conducts seminars on optimizing relationships with Marketing Procurement, educating all parties about the latest trends and best practices.

Francisco has been heavily involved in all aspects of commercial relationship management for over three decades, structuring, negotiating and executing “win-win” agreements across a number of categories including advertising, public relations, promotions, experiential/events, interactive, and co-op marketing. 

Francisco was educated in a multicultural environment gaining fluency in Spanish, French and Italian.  Following advanced studies in Economics and a Masters in Business Administration, he gained 23 years of experience with Texas Instruments in global financial, marketing and procurement management.   

Ken Fakler is a New York-based managing director, leading PwC's Media and Advertising Assurance Services practice. Ken has over 25 years of experience in the advertising and marketing industries, and has extensive knowledge in providing assistance to advertisers in areas of advertiser/agency financial stewardship and related audit activities.

Prior to joining PwC, Ken was a partner at a global professional services organization and led their marketing risk services practice. In this role, Ken worked with clients that included top global and national advertisers across multiple industries, providing assurance and assistance related to their advertising and marketing activities. Ken's unique skill set includes strategic and operational compliance proficiency, as well as extensive knowledge related to process improvements, operational efficiencies, marketing/advertising cost reduction, agency contracts, vendor cost analysis, media/production systems and procedures, and the advertising fulfilment process. Prior to joining the global professional services organization, Ken was the vice president director of financial operations & systems development at a global marketing and communications company and was previously the director of internal audit at an advertising agency.

Ken has led many media and advertising projects and reviews, including one that resulted in a $20M cost reduction at a major global advertiser. In addition, Ken has helped many organizations reduce costs and increase transparency through provider consolidation, the implementation of compliance programs, contract compliance reviews, and media buying audits.
Ken earned his Bachelor of Business Administration from Boston University and his MBA from Northeastern University. Ken is currently a CPA (NY, NJ, MA) and is an active member of the Association of National Advertisers (ANA) Financial Management Committee. Ken co-authored "What Production Managers Need to Know about the Agency Contract" in Product Management Today and "Are You Tuned In? Advertiser/Agency Financial Stewardship & How Sarbanes-Oxley Fits In" in The Advertiser.

A senior business leader and international best-selling author, Bruno has extensive Fortune 100 and agency experience at fast-growing organizations. Bruno is the Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping marketing organizations realize the transformational value of managed agency partnerships. Bruno is the former Head of Global Marketing Operations at Visa Inc. where he was responsible for agency partnerships, and for driving marketing excellence around the world. As Director of Global Agency Strategy at Microsoft, he developed a company-wide approach to strengthening the brand globally, driving business impact through successful partnerships. Among other noteworthy accomplishments at Microsoft where he spent a decade, Bruno was instrumental in establishing Agency Management, digital marketing and CRM as central global disciplines. He received the prestigious Marketing Excellence Award from Steve Ballmer, CEO, for his continued leadership. Bruno held leadership positions in pre-IPO high-tech companies - AvenueA/Razorfish and Visio where he played a critical role in driving customer relationships using robust data, analytics and digital competencies. Bruno is the former Head of Relationship Marketing at Clearwire/Sprint, where he built a growth customer engine that contributed to the company's growth. He held various senior positions in France at Hachette and the Ministry of Defense. Bruno grew up in France, where he graduated from business school. He holds a MBA in Marketing and International Business and he is a frequent author/speaker. Bruno is the author of best-seller "Agency Mania" (available in multiple languages) and the former chair of the Association of National Advertisers Client/Agency Committee.

After 13 years as an agency account lead Ed McFadden established one of the first Agency Management teams at a Fortune 50 company nine years ago at Target. There he fostered a strategic approach to the roster and instituted processes, tools and training, guiding marketers to get the most out of increasingly complex agency ecosystems. He understands the challenges faced by senior leadership while demonstrating an ability to solve the problems that derail the work.  Agency experience, exposure to  hundreds of agency presentations ranging from brilliant to baffling, and time the marketing trenches offer a unique insight into what agencies and marketers need to be successful.  Ed understands the impact of an exploding media landscape, the emergence of procurement as a driving force and the reality of doing more with less.

Ed has been highly engaged with Agency Relations committee at the Association of National Advertisers. He helped pen and present white papers on the search and briefing process and has been a featured speaker at ANA events, the Association of Canadian Advertisers and FUZE conferences.

As President and CEO, Judy leads strategic development and client satisfaction across all of Pile and Company’s service areas and businesses: Agency Search, Agency Performance Evaluation, Agency Compensation, Organizational Consulting, Executive Search, the In-House Agency Forum, Communications Collaborative and Agency Compile. She has worked with hundreds of clients across all industries and disciplines.

Prior to joining Pile and Company in 1996, Judy spent 20 years in the advertising industry in Boston at Hill, Holliday, Connors, Cosmopulos, Emerson Lane Fortuna and Ingalls Advertising, where she served as SVP, Director of Client Services and SVP, General Manager.

Judy spends a lot of time on the road working with clients and agencies. She lives in Cohasset with her husband Frank, and is a proud mom to her LA-based daughter, Jenna, who works in the music business. Judy is an exercise fanatic, getting up at 4:30 a.m. to work out every day, no matter where she is.

Paula Shannon manages Lionbridge’s global sales forces and account management teams. In this role, she drives new services and sustainable solutions, develops strategic accounts, and ensures the continued delivery of innovation and execution excellence to a broad range of Global 1000 customers. Since joining Lionbridge in 1999, Shannon has received numerous awards, including the coveted International Stevie Award for "Best Sales Executive". She has more than 22 years of experience in the industry, including 10 years in senior roles where she successfully drove global accounts.

Parrish Snyder leads the client account teams for Tongal globally.  Parrish brings to Tongal a passion and successful track record for building businesses that last for the long haul.  He relentlessly pursues organizational development to enable and empower client’s repeated successes in their own businesses.

With Parrish’s leadership, Tongal has established deep and recurring relationships with world’s largest marketing organizations and their most trusted brands.  The Account teams at Tongal work on the front lines with clients to identify constantly shifting marketing opportunities, and bring Tongal’s global resources and talent to their everyday needs.  Through consistent client success from working with Tongal, Parrish has helped lead the company through persistent growth and financial stability.

Prior to Tongal, Parrish built and ran global sales & marketing for MRI Software, the leading enterprise software provider to the global real estate industry.  At MRI, Parrish oversaw an organization responsible for customer base of 2,000 real estate owners, operators, and investors across 32 countries worldwide.  Prior to MRI, Parrish held executive leadership positions with XOJET, the fastest-growing private aviation company in history.  While there, he helped launch and grow their revolutionary service model for the private aviation industry.  He began his career in investment banking with Salomon Smith Barney and later helped build the Harmony Network for Traiana Inc.  Parrish holds an MBA from the Kellogg School of Management and a BS in Business from Miami University.

Steve has over 24 years of experience sourcing advertising, marketing and print in the CPG, financial services, healthcare, hospitality, insurance and Internet industries – well before Sourcing became what it is today. While Steve spent most of his career on the client side, he also has experience on the agency side. Having worked at some of the best known Fortune 500 companies, including Cigna, Starwood Hotels Worldwide and Aol, he currently serves as Director, Global Procurement at MetLife.  He leads the Advertising, Marketing and Print team responsible for supporting North America, AsiaPac, EMEA and LatAm and is based out of MetLife’s new corporate offices in Raleigh, NC.

Marc Iacoangelo is Global Category Director for Marketing Insights at Novartis Pharmaceuticals Corporation.  Mr. Iacoangelo assumed the position in 2015, prior to the appointment Mr. Iacoangelo spent 2 years as Associate Director Sourcing Lead for US Oncology Business unit and previously spent 4 years working as a Global Category lead and project manager in Oncology Global Development.  Before Novartis, Mr. Iacoangelo worked at Schering Plough and ICON Clinical Research where he held various positions with increased responsibility within clinical development. 

Following a career launch in the nonprofit space, Stacy's 15 years of experience in procurement began in e-sourcing, and later developed into procurement consulting work across sectors and categories, and finally into Marketing procurement leadership roles in the pharmaceutical and technology industries.  A few of her areas of current focus and interest include supplier-enabled innovation, agency engagement optimization, and procurement approaches for not-for-profit organizations and small businesses. 

Stacy currently serves as Americas Indirect and Global Marketing Procurement Lead for Citrix, where she manages the compete profile of marketing and media spend across regions and divisions.  Prior to Citrix, Stacy held roles in global Agencies category leadership and Marketing transformation implementation with Novartis.

Stacy holds a BA in English and Spanish from Dickinson College, as well as both an MBA in Marketing and Master of International Business from the University of Pittsburgh.

Josh Kaiser joined Grainger in the role of Director, eComm & Marketing Procurement back in July, 2015.  In this role, Josh leads the Indirect procurement Marketing and eCommerce teams supporting and partnering with the businesses through category management, planning and management of sourcing strategies and procurement processes to leverage indirect spend.

Josh joins Grainger with over 10 years of Digital marketing and eCommerce strategy experience and most recently was the Sr. Director of Digital Marketing for CROSSMARK – a leading provider of Sales, Marketing, and Merchandising solutions to the CPG industry.  Prior company roles include Blackhawk Network, Groupon, Sears and Orbitz.  Josh received his MBA from the University of Minnesota with a concentration in Marketing and Strategic Management.

Nick Kline is currently Strategic Sourcing Manager for Toyota Motor Sales, USA, Inc. with 20 years of professional procurement experience.  His team is accountable to the Scion, Toyota and Lexus brands for delivering  strategic sourcing initiatives on media, creative agencies, experiential, PR agencies, production, and digital. 
 
Prior to working with Toyota, Nick held a similar position with Nissan Europe and Nissan North America with the Renault Nissan Purchasing Organization.  His responsibilities included finding and exploiting domestic, regional and global strategic sourcing opportunities between Renault and Nissan.  These initiatives included CRM programs, media, agency fees, advertising production and a wide range of indirect G&A expenses.

He started his career buying lumber, steel and other raw materials for the recreational vehicle industry.  Within a few years he pivoted to support an internal service division that imported, warehoused and distributed direct parts.  As the US industry transitioned from manufacturing to a service based economy, Nick leveraged his international procurement experience to support offshoring and outsourcing service engagements in the IT/IS and Finance space. 
 
Nick holds a Master’s degree from Pepperdine and a Bachelor’s degree from University of Cal Poly Pomona. 

As BNY Mellon’s Marketing Sourcing Manager, I am responsible for providing spend oversight and strategic advisory services to marketing stakeholders across the enterprise. I manage vendor relations for a diverse array of marketing suppliers including creative agencies, technology providers, event services, media agencies and various consulting providers.

Before joining BNY Mellon, I worked as a Marketing Spend Manager at Accenture in a similar capacity and prior to that I was a Marketing Manager at an Architecture & Engineering Firm.

I hold a BS in Marketing from the University of Pittsburgh and MBA from the University of South Florida. This year I was accepted into the Finance Leadership Development Program at BNY Mellon, an internal professional development program, I also volunteer for various organizations throughout the year including Habitat for Humanity, Skills to Succeed & Dress for Success.

Andrew has over 15 years’ experience working in Marketing Procurement, long before marketing procurement became as established a function as it is today.  He commenced his formal career in Procurement at GlaxoSmithKline, leaving to take up the role of EMEA Commercial Director for what was then MediaEdge:CIA and is now MEC Global.  Andrew then formed his own consultancy and went on to deliver Marketing Procurement solutions for organizations including Novartis, Philips, J&J, Nokia and ABF on a global basis.  In 2012 ABF invited Andrew to lead their UK media agency review and subsequently asked Andrew to take on a permanent role and assume responsibility for procurement of all media and marketing services globally.

If it has to do with finances or infrastructure, Lisa is on it.  Since joining Colle+McVoy in 2000, she has designed, implemented and enhanced a sophisticated financial reporting and planning system to support the agency and client reporting requirements.  From the day to day details to the big picture stuff, Lisa ensures that Colle+McVoy maintains an entrepreneurial and creative spirit.  Her leadership has helped transform Colle+McVoy into a nationally recognized agency that continues to grow.  When not working, she’s probably rollerblading, gardening or cheering madly at a volleyball match.

Janice has experience in strategic sourcing, vendor management experience, e- sourcing initiatives and supply chain process optimization in the medical, retail & financial industries.  She has been a member of the TD Ameritrade Supply Management team since  2012, as a Category Manager for Marketing & Print Services, supporting agency relationships, marketing technology, research & analytics and events.  Janice studied at College of St. Elizabeth and holds an MBA in Supply Chain.  She is currently acting President of the Harborside Toastmasters program and a member on the ANA Financial Committee.

Michael Rafferty is the Executive Director of Global Marketing Procurement for Kaplan Inc. where he partners with Marketing on managing their $400 million global investment. Prior to Kaplan, Michael led the Marketing Procurement Organization at Altria Group Inc. where, under his leadership, his team collaborated with Marketing to collectively identify and deliver over $50 million in savings to reinvest in brand building opportunities. His leadership roles at Altria Group in Finance, Sales and Marketing Services provided Michael the understanding and credibility to transform Marketing Procurement from a back seat position of solely focusing on the lowest cost to become an equal strategic thinking partner providing the right quality and value for the return on Marketing’s investment. Michael spends his time between his home in Knoxville, TN and Kaplan’s Fort Lauderdale, FL headquarters.

Kate Short is Group Manager of Marketing Procurement for Nestlé North America, the largest global food company.  Her team is responsible for providing strategic procurement support across 100+ brands and 6 distinct operating companies in North America.  Her organization oversees all marketing procurement from media, advertising, digital, print, PR, consumer insights, promotions, and couponing to name a few. 

Prior to Nestlé, Kate spent 12 years working in marketing procurement in a variety of categories at Intel Corporation and launched the first performance incentive and revenue share models.   

Kate received her BS from Brigham Young University.

Kevin Stacey is a Category Manager at TD Ameritrade, focusing on Marketing and Advertising spend, and brings eight years of professional experience in the Marketing and Advertising space from both the client-side and agency perspectives.  He specializes in agency selections, retainer and project fee negotiations, media-related initiatives, and agency production arrangements.  Kevin earned his BS in Finance from the University of Dayton and his MBA from Cleveland State University.

Lowell Turner and his team support all of Kimberly-Clark’s global marketing spending including categories such as media, agency fees, TV, print and digital production and market research and analytics. Over the last four years Turner has led initiatives to align procurement strategies to Kimberly-Clark’s brands, standardize best practices globally and maximize the ROI of marketing spend. Prior to Kimberly-Clark, Turner led various Indirect Procurement functions at Dell, including Marketing Services, Travel and Human Resources. While at Dell he also led planner/buyer teams in the production materials organization, led production control, inventory control, and warehousing and replenishment functions for Dell's manufacturing facilities and served as an internal consultant for the development of enhanced supply chain strategies. Turner has also held leadership roles in manufacturing and distribution with Hart Graphics, an Austin, TX printing and fulfillment company, and with the H.E.B. Grocery Company.

Larry is the director of Strategic Sourcing with responsibility for the sourcing of all goods and services for Intuit. Larry has more than 20 years procurement experience in public sector, consumer goods and software technology. He has been with Intuit since 2000 with roles of increasing responsibility. Larry and his team work closely with Intuit business units to maximize the value from Intuit's relationships with third parties, whether suppliers of goods and services or alliances. Larry joined Intuit from Proctor & Gamble, where he supported indirect spend areas for the Laundry and Cleaning division. Larry has an engineering degree from the US Naval Academy and an MBA from Goizueta Business School at Emory University.