Andrew Lowdon

Global Category Leader
Associated British Foods

Andrew has over 15 years’ experience working in Marketing Procurement, long before marketing procurement became as established a function as it is today. He commenced his formal career in Procurement at GlaxoSmithKline, leaving to take up the role of EMEA Commercial Director for what was then MediaEdge:CIA and is now MEC Global. Andrew then formed his own consultancy and went on to deliver Marketing Procurement solutions for organizations including Novartis, Philips, J&J, Nokia and ABF on a global basis. In 2012 ABF invited Andrew to lead their UK media agency review and subsequently asked Andrew to take on a permanent role and assume responsibility for procurement of all media and marketing services globally.

Check out the incredible speaker line-up to see who will be joining Andrew.

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Day 2: Tuesday, November 17, 2015

Wednesday, May 11th, 2016

11:40 Panel Discussion: Media Transparency – Making the Most of Your Investment

For a large portion of marketers, media is the largest part of their marketing spend. This panel will discuss help you capitalize on opportunities to improve the effectiveness of your media investment.

How media agencies work: where and how do they assign costs and place value?
How can you get value for price? What about volume rebates? How volume discounts work?
Do holding company contracts increase or decrease transparency?
Real time bidding – how to gain cost transparency in this area and how should it be measured?
Agency trading desks – how to make sure agencies are using your money efficiently
What tangible actions should be taken to get better visibility- and how should contracts be revised to reflect this?
How do you measure media performance in countries and regions lacking independent pools?