ProcureCon for Digital & Marketing Services US 2015 (past event)
November 16 - 18, 2015
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John Palladino
Senior Director Indirect Procurement – Marketing
Rite Aid
Check out the incredible speaker line-up to see who will be joining John.
Download The Latest AgendaDay 1: Monday, November 16, 2015
Monday, April 11th, 2016
15:35 The Anatomy of an Audit
Assessing your media buy can be quite an onerous process, but it’s important to determine if you got what you paid for, at the right price, and at the level of service contracted. This workshop will go in-depth to discuss how to properly conduct a media audit, the goals and objectives you should be looking for, as well as the agency perspective.