ProcureCon for Digital & Marketing Services US 2015 (past event)
November 16 - 18, 2015
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Sébastien Slek
Executive Director of Global Category Marketing and Indirect
Warner Bros Entertainment
Check out the incredible speaker line-up to see who will be joining Sébastien.
Download The Latest AgendaDay 1: Monday, November 16, 2015
Monday, April 11th, 2016
11:45 Marketing Procurement Strategy Transformation
With content-led marketing, advertisers are in a midst of an evolving new world- how should you adapt and evolve to capitalize on this change?
- Taking marketing procurement to the next level - what does marketing procurement 3.0 look like?
- How changes in the marketing environment are impacting marketing and marketing procurement KPIs
- How do you know you’re really contributing to the company goals through marketing procurement?
- With more agency consolidation and globalization, how will this impact the function?
- Integrated marketing – how can you work with agencies and suppliers in a more structured and organized way?
- The impact of big data on the procurement function