Sébastien Slek, Executive Director of Global Category Marketing and Indirect at Warner Bros Entertainment

Sébastien Slek


Executive Director of Global Category Marketing and Indirect
Warner Bros Entertainment

Check out the incredible speaker line-up to see who will be joining Sébastien.

Download The Latest Agenda

Day 1: Monday, November 16, 2015

Monday, April 11th, 2016


11:45 Marketing Procurement Strategy Transformation

With content-led marketing, advertisers are in a midst of an evolving new world- how should you adapt and evolve to capitalize on this change?
  • Taking marketing procurement to the next level - what does marketing procurement 3.0 look like?
  • How changes in the marketing environment are impacting marketing and marketing procurement KPIs
  • How do you know you’re really contributing to the company goals through marketing procurement?
  • With more agency consolidation and globalization, how will this impact the function?
  • Integrated marketing – how can you work with agencies and suppliers in a more structured and organized way?
  • The impact of big data on the procurement function