ProcureCon for Digital & Marketing Services US 2015 (past event)
November 16 - 18, 2015
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Nicholas Kline
Strategic Sourcing Manager
Toyota Motor Sales
Check out the incredible speaker line-up to see who will be joining Nicholas.
Download The Latest AgendaDay 1: Monday, November 16, 2015
Monday, April 11th, 2016
11:45 Agency Selection: The RFP, The Brief, and the Pitch
Successful agency management encompasses the entire lifecycle of the client agency relationship. From the selection of the right agency, based on their proven capabilities, to the development of the agencies Scope of Work, understanding the true cost and resource mix of the agency. It continues by ensuring that the briefing process provides the agency with the best information to produce the best work and a formal performance evaluation of the overall client agency relationship. But how involved should procurement be, and what should they be looking out for? This workshop discusses:
- Looking at should-cost rates, and comparing it against agency data
- What an agency expects from a potential client at a pitch meeting
- Understanding marketing’s needs—the right agency might not be the cheapest
- Ensuring the pitch is perfect – if you get the pitch wrong, the relationship will be rocky
- Consequences for briefing poorly
- Best practices for agency RFPs
- Maximizing the opportunity with full service agencies
- Agency cost management expectations/practices