Paula Shannon

Chief Sales Officer
Lionbridge

Paula Shannon manages Lionbridge’s global sales forces and account management teams. In this role, she drives new services and sustainable solutions, develops strategic accounts, and ensures the continued delivery of innovation and execution excellence to a broad range of Global 1000 customers. Since joining Lionbridge in 1999, Shannon has received numerous awards, including the coveted International Stevie Award for "Best Sales Executive". She has more than 22 years of experience in the industry, including 10 years in senior roles where she successfully drove global accounts.

Check out the incredible speaker line-up to see who will be joining Paula.

Download The Latest Agenda

Day 2: Tuesday, November 17, 2015

Wednesday, May 11th, 2016

16:35 Interactive Roundtable Discussions

These in-depth small-group discussions allow you to delve further into specific areas that interest you. Led by a subject matter expert, you’ll have the chance to brainstorm solutions with others facing the same challenges as you. You’ll have the chance to pick 2 topics – after 30 minutes, you will transition to another table. Additional roundtable topics will be announced soon.

Table 1: Digital Decoupling Simplified: How Marketers Can Do More with Less by Breaking Up Global Digital Marketing Services
Hosted by: Paula Shannon, Chief Sales Officer, Lionbridge

Table 2: Evolving Commercial Models in Outsourcing
Hosted by: Banner Managed Communication

Table 3: Ideas Need People: How Marketing & Procurement Leaders Can Leverage the Freelance Marketplace
Hosted by: Brandon Calley, Head of Enterprise Accounts, Upwork

Table 4: Digital Asset Management
Hosted by: Beth Murphy, Sr. Group Manager, Integrated Media Production, Target

Table 5: Protecting Your IP and Patents
Hosted by: Barb Bradford, Category Manager – Strategic Sourcing – Marketing, Cox Communications

Table 6: How Small-Spend Companies Can Gain Leverage and Attention from Agencies
Hosted by: Michael Thyen, Director of Procurement, Emerging Markets, Eli Lilly & Co.

Table 7: Using Business Intelligence to Deliver Sustainable Savings and Procurement Efficiency
Hosted by: Kate Short, Marketing Procurement Group Manager, Nestle USA
Richard Benyon, CEO, Decideware, Inc.

Table 8: Traps and Pitfalls in the Global Outsourcing of Marketing Print

Hosted by: HH Global and Mark Bregante, Supplier Manager – Global Procurement - Digital and Print, HP Enterprise

Day 3: Wednesday, November 18, 2015

Saturday, June 11th, 2016

10:50 Digital Decoupling Simplified: How Marketers Can Do More with Less by Breaking Up Global Digital Marketing Services

Today’s global marketers need to reach more customers in more markets more quickly and with greater precision – all while operating under inevitable budget constraints. How can they seek to re-balance the equation in order to multiply the impact of their budget using innovative ways to reach more customers cost effectively? Digital decoupling, the practice of separating the “creative” elements of marketing from their production and distribution is one answer. In this presentation, decoupling will be demystified, and show how the strategy can positively impact the bottom line for global brands. You will gain a greater understanding of the benefits of decoupling as well as how they can apply the process within your organizations.