ProcureCon for Digital & Marketing Services US 2015 (past event)
November 16 - 18, 2015
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Michael Rafferty
Executive Director, Global Marketing Procurement
Kaplan
Check out the incredible speaker line-up to see who will be joining Michael.
Download The Latest AgendaDay 2: Tuesday, November 17, 2015
Wednesday, May 11th, 2016
15:55 Panel Discussion: Agency Performance Management Strategies
Agency performance evaluations are a critical tool to help marketers and agencies assess their relationships as well as to pinpoint areas for improvement and opportunities to capitalize upon. Gain best practices and insights into the agency evaluation framework and procurement’s role in managing the process.
- What criteria you’re using to measure suppliers—Establishing standard measurement definitions across the board
- Measuring media performance, contract compliance, and ensuring financial transparency
- How agency consolidation is impacting the market
- How are others benchmarking suppliers?
- The benefits of 360° scorecards
- How to challenge agencies on inefficiencies to extract savings
- Strategies for getting through a stalemate