Catherine Burke

CEO
Banner Managed Communication

Bring to life how we engaged, collaborated and transacted in relation to outsourcing print management production, including how we evaluated the commercial model. We will illustrate through live contract commercials how the deal was structured to deliver transparency, drive innovation and most importantly help marketing procurement prove the value creation they've delivered, through structured reconcilable MI to Marketing.

Check out the incredible speaker line-up to see who will be joining Catherine.

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Day 2: Tuesday, November 17, 2015

Wednesday, May 11th, 2016

09:55 Marketing Procurement in Practice

Bring to life how we engaged, collaborated and transacted in in relation to outsourcing production of marketing campaigns, including how we evaluated the commercial model. We will illustrate through actual contract commercials how the contract has been structured, focusing on savings, delivering transparency, driving innovation and most importantly help marketing procurement prove the value creation they've delivered, through structured management information.