Michelle Trout

Director, Indirect Procurement
Brinker International

Check out the incredible speaker line-up to see who will be joining Michelle.

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Day 3: Wednesday, November 18, 2015

Saturday, June 11th, 2016

10:00 Panel Discussion: Becoming a Pro at Sourcing Marketing Technologies

It has been said that CMOs will be buying more technology than CIOs over the next 18 months. Whether it’s internal technology for collecting data to measure campaign effectiveness, or external startup that will help build brand awareness, marketers need to start becoming more tech savvy. Procurement can drive this shift by serving as a bridge between marketing and IT, becoming more aware of technology platform that will change marketing and even pitch these new suppliers to marketing. This panel will run through some of the factors driving martech, including:

Understand the delineation between IT and Marketing- who owns the relationship, and who does the buying?
What does an optimal contract for a marketing technology startup look like?
Tools for applying big data business analytics to marketing procurement
Getting ahead of the marketing team by identifying new technologies before they do
How much marketing budget goes into now vs next? What does this mean for procurement? The contract and compensation is different for R&D