Kate Short

In this session, Kate Short, Marketing Procurement Group Manager – Nestlé USA, and Richard Benyon, CEO – Decideware, Inc., will look at how to apply business intelligence tools to analyze agency budgets and performance using available marketing procurement data. Kate will share how Nestlé USA is using this information to better manage their agencies, increase purchasing efficiencies and find cost savings.

These in-depth small-group discussions allow you to delve further into specific areas that interest you. Led by a subject matter expert, you’ll have the chance to brainstorm solutions with others facing the same challenges as you. You’ll have the chance to pick 2 topics – after 30 minutes, you will transition to another table. Additional roundtable topics will be announced soon.

Table 1: Digital Decoupling Simplified: How Marketers Can Do More with Less by Breaking Up Global Digital Marketing Services
Hosted by: Paula Shannon, Chief Sales Officer, Lionbridge

Table 2: Evolving Commercial Models in Outsourcing
Hosted by: Banner Managed Communication

Table 3: Ideas Need People: How Marketing & Procurement Leaders Can Leverage the Freelance Marketplace
Hosted by: Brandon Calley, Head of Enterprise Accounts, Upwork

Table 4: Digital Asset Management
Hosted by: Beth Murphy, Sr. Group Manager, Integrated Media Production, Target

Table 5: Protecting Your IP and Patents
Hosted by: Barb Bradford, Category Manager – Strategic Sourcing – Marketing, Cox Communications

Table 6: How Small-Spend Companies Can Gain Leverage and Attention from Agencies
Hosted by: Michael Thyen, Director of Procurement, Emerging Markets, Eli Lilly & Co.

Table 7: Using Business Intelligence to Deliver Sustainable Savings and Procurement Efficiency
Hosted by: Kate Short, Marketing Procurement Group Manager, Nestle USA
Richard Benyon, CEO, Decideware, Inc.

Table 8: Traps and Pitfalls in the Global Outsourcing of Marketing Print