Ashlee Hathaway

Senior Procurement Manager (PSCO)
T-Mobile

Check out the incredible speaker line-up to see who will be joining Ashlee.

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Day 3: Wednesday, November 18, 2015

Saturday, June 11th, 2016

14:30 Case Study: Social and Mobile Strategies

While social media may make up just 10% of a company’s marketing budget, many companies are expected to increase that by up to 40%. This session will help you understand how to best manage the social budget, including:

Identifying suppliers in the social media space
Determining if your agency of record the right solution, or if you need a dedicated social media agency
How Facebook and other social media outlets stack up against each other to determine where to best spend your limited dollars
Emerging social outlets that will yield ROI