Pat Connolly

Vice President, Marketing Solutions
Conde Nast

Check out the incredible speaker line-up to see who will be joining Pat.

Download The Latest Agenda

Day 1: Monday, November 16, 2015

Monday, April 11th, 2016

10:00 Panel Discussion: The Shift from Channel First to Content First—Marketing in a Digital World

In a digital-centric world, it’s no longer acceptable to base your message on the delivery method. You need to create your message first, then determine the appropriate channels to deliver the message. Breaking down the silos will take work, and procurement will be able to help squeeze out savings without resorting to fee cuts.

What types of organizational restructuring is necessary to break down the silos and flow content into the channels?
Ensuring multiple agencies work together to create synergies and reduce costs
Eliminating duplicative SOW to generate savings with a content-first strategy
Do you necessarily want to go to the same place for content? How do you find who’s interesting?
Where to place vs. buy content
Measurement, data and analytics