Steven Dubroff

Director - Global Procurement
MetLife

Steve has over 24 years of experience sourcing advertising, marketing and print in the CPG, financial services, healthcare, hospitality, insurance and Internet industries – well before Sourcing became what it is today. While Steve spent most of his career on the client side, he also has experience on the agency side. Having worked at some of the best known Fortune 500 companies, including Cigna, Starwood Hotels Worldwide and Aol, he currently serves as Director, Global Procurement at MetLife. He leads the Advertising, Marketing and Print team responsible for supporting North America, AsiaPac, EMEA and LatAm and is based out of MetLife’s new corporate offices in Raleigh, NC.

Check out the incredible speaker line-up to see who will be joining Steven.

Download The Latest Agenda

Day 1: Monday, November 16, 2015

Monday, April 11th, 2016

16:40 Interactive Roundtable Discussions

These in-depth small-group discussions allow you to delve further into specific areas that interest you. Led by a subject matter expert, you’ll have the chance to brainstorm solutions with others facing the same challenges as you. You’ll have the chance to pick 2 topics – after 30 minutes, you will transition to another table. Additional roundtable topics will be announced soon.

Table 1: Category Focus: Experiential Events
Hosted by: Pallabee Bera, Director of Procurement, Acosta Mosaic Group

Table 2: Category Focus: Print
Hosted by: George Dan, Vice President, Procurement WPP & CPO The Bridge APB, WPP Group USA

Table 3: Category Focus: Mobile
Hosted by: Sebastian Alvarez, Marketing Procurement Director, TD Ameritrade

Table 4: Using In-House Agencies
Hosted by: Mithun Sharma, Director, Strategic Sourcing, Gap Inc.

Table 5: Procurement’s Role in Branding and Rebranding Campaigns
Hosted by: Steve Dubroff, Director - Global Procurement, MetLife

Table 6: The Rise of Content Marketing: An Opportunity To Do More with Less
Hosted by: Phil DeZutter, Chief Digital Officer and CEO Platforms, Prodigious

Table 7: How Can Procurement (The Left Brain) Become More Strategically Aligned with Marketing (The Right Brain) To Unlock Real Value?
Hosted by: Patrick Fogarty, CEO Americas, Charterhouse

Table 8: Leverage Data To Ensure Effective Media Campaigns and Partner Relationships
Hosted by: David Perlmutter, Director, Central Markets, SQAD LLC

Day 2: Tuesday, November 17, 2015

Wednesday, May 11th, 2016

09:05 Panel Discussion: You Get What You Pay For—How To Reduce Spend Without Cutting Quality

Advertising is an investment to be managed, not an expense to be cut. If you treat marketing as a commodity, don’t be shocked when there’s no innovation, no strategy, or if the relationship stops working. So, how can you still generate savings that your CPO and CFO require without sacrificing the creative quality marketing needs to generate revenue?

It’s in the contract, so it must be happening, right?
What have you paid for and how do you know you’re getting it?
Where your money is going – closing financial loopholes
How to save costs, create contractual benefits, put robust processes in place and find efficiencies with suppliers
Pros and Cons of allowing agencies to use their own supplier base.
How are your internal practices/behaviors (Procurement, Brand Teams, Marketing, etc.) contributing to scope creep and unforeseen costs?