Barb Bradford

These in-depth small-group discussions allow you to delve further into specific areas that interest you. Led by a subject matter expert, you’ll have the chance to brainstorm solutions with others facing the same challenges as you. You’ll have the chance to pick 2 topics – after 30 minutes, you will transition to another table. Additional roundtable topics will be announced soon.

Table 1: Digital Decoupling Simplified: How Marketers Can Do More with Less by Breaking Up Global Digital Marketing Services
Hosted by: Paula Shannon, Chief Sales Officer, Lionbridge

Table 2: Evolving Commercial Models in Outsourcing
Hosted by: Banner Managed Communication

Table 3: Ideas Need People: How Marketing & Procurement Leaders Can Leverage the Freelance Marketplace
Hosted by: Brandon Calley, Head of Enterprise Accounts, Upwork

Table 4: Digital Asset Management
Hosted by: Beth Murphy, Sr. Group Manager, Integrated Media Production, Target

Table 5: Protecting Your IP and Patents
Hosted by: Barb Bradford, Category Manager – Strategic Sourcing – Marketing, Cox Communications

Table 6: How Small-Spend Companies Can Gain Leverage and Attention from Agencies
Hosted by: Michael Thyen, Director of Procurement, Emerging Markets, Eli Lilly & Co.

Table 7: Using Business Intelligence to Deliver Sustainable Savings and Procurement Efficiency
Hosted by: Kate Short, Marketing Procurement Group Manager, Nestle USA
Richard Benyon, CEO, Decideware, Inc.

Table 8: Traps and Pitfalls in the Global Outsourcing of Marketing Print