ProcureCon for Digital & Marketing Services US 2015 (past event)
November 16 - 18, 2015
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Mary Ann Kirsch
Global Lead & Head of Sales & Marketing Purchasing, North America
Chrysler Group LLC
Check out the incredible speaker line-up to see who will be joining Mary Ann.
Download The Latest AgendaDay 2: Tuesday, November 17, 2015
Wednesday, May 11th, 2016
11:40 Panel Discussion: Media Transparency – Making the Most of Your Investment
For a large portion of marketers, media is the largest part of their marketing spend. This panel will discuss help you capitalize on opportunities to improve the effectiveness of your media investment.
- How media agencies work: where and how do they assign costs and place value?
- How can you get value for price? What about volume rebates? How volume discounts work?
- Do holding company contracts increase or decrease transparency?
- Real time bidding – how to gain cost transparency in this area and how should it be measured?
- Agency trading desks – how to make sure agencies are using your money efficiently
- What tangible actions should be taken to get better visibility- and how should contracts be revised to reflect this?
- How do you measure media performance in countries and regions lacking independent pools?