ProcureCon for Digital & Marketing Services US 2015 (past event)
November 16 - 18, 2015
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Larry Wood
Procurement Director
Intuit Inc.
Check out the incredible speaker line-up to see who will be joining Larry.
Download The Latest AgendaDay 1: Monday, November 16, 2015
Monday, April 11th, 2016
08:45 Keynote Presentation: The CPO Perspective-- How To Develop Strategic Thinking Around Marketing Procurement That Links Business KPIs
Hear first-hand, how a leading CPO approaches his/her role, the value he places on marketing procurement and how to build your influence.
- How is the voice of procurement within the marketing space in your organization?
- How do you develop strategic thinking around marketing procurement to link to business KPIs?
- What is different about each stakeholder (CFO and CMO) and how do you influence them? What approach do you have for each?
- With thousands of line items, how do you manage the complex tail spend within marketing?
- Where will talent come from in the future to lead marketing procurement?
- What characteristics do you look for in the marketing procurement professionals you select as leaders?
- What is your inspirational leadership training for marketing procurement?