Bruno Gralpois

Co-Founder & Principal
Agency Mania Solutions

A senior business leader and international best-selling author, Bruno has extensive Fortune 100 and agency experience at fast-growing organizations. Bruno is the Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping marketing organizations realize the transformational value of managed agency partnerships. Bruno is the former Head of Global Marketing Operations at Visa Inc. where he was responsible for agency partnerships, and for driving marketing excellence around the world. As Director of Global Agency Strategy at Microsoft, he developed a company-wide approach to strengthening the brand globally, driving business impact through successful partnerships. Among other noteworthy accomplishments at Microsoft where he spent a decade, Bruno was instrumental in establishing Agency Management, digital marketing and CRM as central global disciplines. He received the prestigious Marketing Excellence Award from Steve Ballmer, CEO, for his continued leadership. Bruno held leadership positions in pre-IPO high-tech companies - AvenueA/Razorfish and Visio where he played a critical role in driving customer relationships using robust data, analytics and digital competencies. Bruno is the former Head of Relationship Marketing at Clearwire/Sprint, where he built a growth customer engine that contributed to the company's growth. He held various senior positions in France at Hachette and the Ministry of Defense. Bruno grew up in France, where he graduated from business school. He holds a MBA in Marketing and International Business and he is a frequent author/speaker. Bruno is the author of best-seller "Agency Mania" (available in multiple languages) and the former chair of the Association of National Advertisers Client/Agency Committee.

Check out the incredible speaker line-up to see who will be joining Bruno.

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Day 1: Monday, November 16, 2015

Monday, April 11th, 2016

10:00 Panel Discussion: The Shift from Channel First to Content First—Marketing in a Digital World

In a digital-centric world, it’s no longer acceptable to base your message on the delivery method. You need to create your message first, then determine the appropriate channels to deliver the message. Breaking down the silos will take work, and procurement will be able to help squeeze out savings without resorting to fee cuts.

What types of organizational restructuring is necessary to break down the silos and flow content into the channels?
Ensuring multiple agencies work together to create synergies and reduce costs
Eliminating duplicative SOW to generate savings with a content-first strategy
Do you necessarily want to go to the same place for content? How do you find who’s interesting?
Where to place vs. buy content
Measurement, data and analytics

Day 3: Wednesday, November 18, 2015

Saturday, June 11th, 2016

09:00 Keynote Presentation: Innovation in Client/Agency Relationships That Will Get You from Survival to Significance

The world of advertising has never experienced such profound changes: a number of game-changing trends are reshaping the landscape, how organizers spend their resources and how procurement organizations are approaching client/agency relationships. What are the trends that will most significantly impact your work and your partnerships? Will you ride this giant wave or get crushed by it? Best-selling author Gralpois looks into what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successful compete in the marketplace. How can top marketing and procurement leaders best prepare themselves for the seismic level of innovation in the advertising and marketing services industry already under way? What should you start doing different to take full advantage of this influx of innovative concepts and ideas? What innovation will lead the way in 2015 and shake your world?