Avi Dan

Avi Dan is the CEO of Avidan Strategies, a marketing consulting firm that helps corporations optimize their relationships with their marketing services partners. Founded in 2007 by three of the nation’s leading management consultants, Avidan Strategies has earned the trust and respect of the marketing and marketing procurement most influential figures.

While perhaps best known as Agency Search and Remuneration Consultants, Avidan Strategies Practice Areas focus on all aspects of marketing services: Agency Management Advice; Agency Assessment; Optimizing Client/Agency Relationship; Customized Organizational Consulting; Improving Agency Collaboration and Integration; and Improving Client/Agency Operational Efficiencies.

Before founding Avidan Strategies, I spent 30+ years at the very top of the Advertising industry with leading global agencies in senior management positions and as Board of Directors member with leading global firms, gaining unique insight into agency operations. I served on the Executive Committee of Saatchi & Saatchi, where I was an EVP, head of Business Development, and on the global board of Havas, where I was their first Global Executive Director. As Managing Partner of Berlin Cameron, I led it to become the fastest growing major agency in America, and the agency was named “Agency of the Year” multiple times. Later I helped sell the agency to WPP, the biggest communications company in the world. Prior to that I was an EVP at Y&R and D’Arcy (now Publicis). During my career I worked with Procter & Gamble, Kraft, AT&T, Pfizer, Samsung, Sprint, General Motors, Merck, Intel, Cigna, Coca-Cola, ExxonMobil, Charles Schwab, Verizon, Reckitt Benckiser, Safeway, Bristol Myers, and Colgate-Palmolive.

I also write a weekly thought leadership blog about the marketing and advertising landscape for FORBES. The blog can be read at http://www.forbes.com/sites/avidan/ 

I am a native of Israel, a former army officer, and a Columbia MBA. You can reach me at avi@avidanstrategies.com