Bill Duggan

Group Executive Vice President
Association of National Advertisers

Bill Duggan is group executive vice president at ANA (Association of National Advertisers) with responsibilities focused on management of the organization’s portfolio of marketing/media committees and associated conferences, as well as thought leadership. He has played a lead role in the development of recent ANA white papers including Enhancing Client/Agency Relationships, Advertising is Going Native, Fraud in Digital Advertising and also manages the ANA Transparency Task Force. He is an active contributor to the ANA Marketing Maestros blog.

Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.

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Day 2: Tuesday, November 17, 2015

Wednesday, May 11th, 2016

15:00 Advertising’s Transparency Crisis & ANA’s Media Transparency Project

The advertising industry is suffering a transparency crisis. Rebates, arbitrage, agency trading desks, programmatic buying and more have clouded transparency, especially between advertisers and agencies. ANA recently hired consultants to conduct an independent third-party assessment on media transparency issues. The project seeks to identify truth and set the record straight as well as provide recommendations for a positive path forward. This session will provide background and an update on the ANA Media Transparency Project.