ProcureCon for Digital & Marketing Services US 2015 (past event)
November 16 - 18, 2015
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Vivek Radia
Managing Director, N. America
FirmDecisions
Check out the incredible speaker line-up to see who will be joining Vivek.
Download The Latest AgendaDay 2: Tuesday, November 17, 2015
Wednesday, May 11th, 2016
09:05 Panel Discussion: You Get What You Pay For—How To Reduce Spend Without Cutting Quality
Advertising is an investment to be managed, not an expense to be cut. If you treat marketing as a commodity, don’t be shocked when there’s no innovation, no strategy, or if the relationship stops working. So, how can you still generate savings that your CPO and CFO require without sacrificing the creative quality marketing needs to generate revenue?
- It’s in the contract, so it must be happening, right?
- What have you paid for and how do you know you’re getting it?
- Where your money is going – closing financial loopholes
- How to save costs, create contractual benefits, put robust processes in place and find efficiencies with suppliers
- Pros and Cons of allowing agencies to use their own supplier base.
- How are your internal practices/behaviors (Procurement, Brand Teams, Marketing, etc.) contributing to scope creep and unforeseen costs?