Melissa Lewis

Group Manager Creative Buying
Target Corporation

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda

Day 2: Tuesday, November 17, 2015

Wednesday, May 11th, 2016

14:20 Panel: Creating Value, Efficiency and Cost Savings Through Effective Agency Compensation, SOW and Staffing Strategies

Incentive based compensation? Retainer? Pay for performance? The compensation debate still blazes on, and this panel will help you sort through what strategies will work best for your agency relationships.

How does interaction and engagement take place between agency and procurement?
How do you put a price on an idea? Or assign that idea’s cost? Or assess the potential value?
How models differ for creative, media and digital agencies
Benchmarking compensation models—fee-based, labor-based, project based
Setting expectations for incentivizing agencies
Do pay for performance models really work? Will agencies want to take on the risk?
Are the incentives great enough to improve performance?
Identifying reasonable overheads
Avoiding traps – inflated scopes of work, inflated staffing, hourly rates