Pallabee Bera

Assessing your media buy can be quite an onerous process, but it’s important to determine if you got what you paid for, at the right price, and at the level of service contracted. This workshop will go in-depth to discuss how to properly conduct a media audit, the goals and objectives you should be looking for, as well as the agency perspective.

These in-depth small-group discussions allow you to delve further into specific areas that interest you. Led by a subject matter expert, you’ll have the chance to brainstorm solutions with others facing the same challenges as you. You’ll have the chance to pick 2 topics – after 30 minutes, you will transition to another table. Additional roundtable topics will be announced soon.

Table 1: Category Focus: Experiential Events
Hosted by: Pallabee Bera, Director of Procurement, Acosta Mosaic Group

Table 2: Category Focus: Print
Hosted by: George Dan, Vice President, Procurement WPP & CPO The Bridge APB, WPP Group USA

Table 3: Category Focus: Mobile
Hosted by: Sebastian Alvarez, Marketing Procurement Director, TD Ameritrade

Table 4: Using In-House Agencies
Hosted by: Mithun Sharma, Director, Strategic Sourcing, Gap Inc.

Table 5: Procurement’s Role in Branding and Rebranding Campaigns
Hosted by: Steve Dubroff, Director - Global Procurement, MetLife

Table 6: The Rise of Content Marketing: An Opportunity To Do More with Less
Hosted by: Phil DeZutter, Chief Digital Officer and CEO Platforms, Prodigious

Table 7: How Can Procurement (The Left Brain) Become More Strategically Aligned with Marketing (The Right Brain) To Unlock Real Value?
Hosted by: Patrick Fogarty, CEO Americas, Charterhouse

Table 8: Leverage Data To Ensure Effective Media Campaigns and Partner Relationships
Hosted by: David Perlmutter, Director, Central Markets, SQAD LLC