ProcureCon for Digital & Marketing Services US 2015 (past event)
November 16 - 18, 2015
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Josh Kaiser
Director, Indirect Procurement
WW Grainger
Check out the incredible speaker line-up to see who will be joining Josh.
Download The Latest AgendaDay 1: Monday, November 16, 2015
Monday, April 11th, 2016
14:15 Best Practices for Dealing with Marketing Industry Disruptors
Profound changes in the business landscape are forcing companies to undergo significant transformation as opposed to incremental change with their marketing programs. This workshop will help you develop a plan for managing this rapidly changing industry.
- Identifying the biggest disruptors in the marketing industry
- How are marketers prioritizing their investments in response to these disruptors?
- Are they making a measurable impact?
- Procurement’s role in responding to the marketing industry disruptions?
- What resources does procurement need to enable this?