ProcureCon for Digital & Marketing Services US 2015 (past event)
November 16 - 18, 2015
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J. Francisco Escobar
President
JFE International Consultants, Inc.
J. Francisco Escobar serves as a business management advisor to advertisers, service providers, and intermediaries in the marketing services industry. The organization was formed in 2003 as a Minority Business Enterprise. Francisco has developed and implemented numerous processes to improve relationships between marketing stakeholders and their supplier-partners. Additionally, JFE International Consultants regularly conducts seminars on optimizing relationships with Marketing Procurement, educating all parties about the latest trends and best practices.
Francisco has been heavily involved in all aspects of commercial relationship management for over three decades, structuring, negotiating and executing “win-win” agreements across a number of categories including advertising, public relations, promotions, experiential/events, interactive, and co-op marketing.
Francisco was educated in a multicultural environment gaining fluency in Spanish, French and Italian. Following advanced studies in Economics and a Masters in Business Administration, he gained 23 years of experience with Texas Instruments in global financial, marketing and procurement management.
Check out the incredible speaker line-up to see who will be joining J. Francisco.
Download The Latest AgendaDay 2: Tuesday, November 17, 2015
Wednesday, May 11th, 2016
14:20 Panel: Creating Value, Efficiency and Cost Savings Through Effective Agency Compensation, SOW and Staffing Strategies
- How does interaction and engagement take place between agency and procurement?
- How do you put a price on an idea? Or assign that idea’s cost? Or assess the potential value?
- How models differ for creative, media and digital agencies
- Benchmarking compensation models—fee-based, labor-based, project based
- Setting expectations for incentivizing agencies
- Do pay for performance models really work? Will agencies want to take on the risk?
- Are the incentives great enough to improve performance?
- Identifying reasonable overheads
- Avoiding traps – inflated scopes of work, inflated staffing, hourly rates
Day 3: Wednesday, November 18, 2015
Saturday, June 11th, 2016