Amy Clifton

Sr. Contract Manager - Indirect Procurement
T-Mobile USA Inc.

Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda

Day 2: Tuesday, November 17, 2015

Wednesday, May 11th, 2016

15:55 Panel: Building a World-Class Marketing Procurement Team

What skill set and capabilities should the ideal marketing procurement professional have?
Where can you find the best marketing procurement talent?
How can you develop consistently excellent procurement professionals and not pockets of excellence?
How can you address talent management in a changing marketing procurement function?
What good examples are there of talent management programs?
Once you have them, what methods can be used to keep your talent?

Day 3: Wednesday, November 18, 2015

Saturday, June 11th, 2016

14:30 Case Study: Social and Mobile Strategies

While social media may make up just 10% of a company’s marketing budget, many companies are expected to increase that by up to 40%. This session will help you understand how to best manage the social budget, including:

Identifying suppliers in the social media space
Determining if your agency of record the right solution, or if you need a dedicated social media agency
How Facebook and other social media outlets stack up against each other to determine where to best spend your limited dollars
Emerging social outlets that will yield ROI