Daniel Jeffries

Owner
Jeffries Consulting

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda

Day 2: Tuesday, November 17, 2015

Wednesday, May 11th, 2016

11:40 Panel Discussion: Media Transparency – Making the Most of Your Investment

For a large portion of marketers, media is the largest part of their marketing spend. This panel will discuss help you capitalize on opportunities to improve the effectiveness of your media investment.

How media agencies work: where and how do they assign costs and place value?
How can you get value for price? What about volume rebates? How volume discounts work?
Do holding company contracts increase or decrease transparency?
Real time bidding – how to gain cost transparency in this area and how should it be measured?
Agency trading desks – how to make sure agencies are using your money efficiently
What tangible actions should be taken to get better visibility- and how should contracts be revised to reflect this?
How do you measure media performance in countries and regions lacking independent pools?

Day 3: Wednesday, November 18, 2015

Saturday, June 11th, 2016

11:50 Presentation: Communicating the Value Procurement Can Bring to the Marketing Department

To be truly effective in supporting their marketing stakeholders, procurement needs to break down stereotypes and work to sell their services to the CMO. An historical fixation on savings has eroded trust so it's time to change the conversation to focus on value. This session will help CPOs to understand how they can unlock the hidden value in their companies marketing investment and build strong, collaborative relationships with their CMOs.